9607_s26_ms_41 2026 May-June Media Studies 9607 Mark Scheme 4 Variant 1 · Cambridge CAIE AS & A Level

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9607_s26_ms_412026 May-June Media Studies 9607 Mark Scheme 4 Variant 1

This is the official Cambridge mark scheme for Media Studies (9607) Mark Scheme 4 (Variant 1) from the 2026 May-June session. Mark schemes show exactly how each mark is awarded, including acceptable alternative answers, required key terms, and common errors that lose marks. Cambridge mark schemes use notation like "allow," "accept," and "do not credit" to define the boundary between full marks and zero.

Also referenced as: 9607_s26_ms_41 · 9607/41/m/j/26 ms · 9607/41 May/June 2026 ms

Paper 4: Critical Perspectives (A2 exam) This is Paper 4: Critical Perspectives (A2 exam), worth 60 marks with a duration of 2h 30m. Section A: choose 2 of 3 questions on Regulation, Power and the Media, or Postmodernism (15 marks each). Section B: compulsory Media Ecology question (30 marks — worth double, allocate proportional time). Case studies must be majority contemporary (within ~5 years).

This mark scheme corresponds to 9607_s26_qp_41. For maximum revision benefit, attempt the question paper under strict exam conditions first, then use this mark scheme to self-assess. Pay attention to the marking notation: "allow" means an alternative is accepted, "do not credit" means a specific phrasing is rejected even if technically correct, and "ORA" (or reverse argument) means the mark can also be earned with the opposite reasoning.

Cambridge mark schemes reward precise language. For Media Studies (9607), look for keywords the examiner requires — definitions must include specific terms (e.g., "per unit mass," "resultant"), and calculations must show working even if the final answer is correct. Understanding mark scheme conventions helps you write answers that hit every marking point, not just the general idea.

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Media Studies (9607) Mark Scheme 4 (Variant 1) from other exam sessions — practise the same paper across the years, then check each one against its mark scheme.

Examiner Insights — Paper 4: Critical Perspectives (A2 exam)

Based on analysis of 1 official Cambridge documents (2025)

5

Time mismanagement on Paper 4 — long Section A answers and a thin Media Ecology response

There remain problems with Time Management – some students submitted very lengthy Section A answers sometimes followed by really short Media Ecology responses despite this compulsory question being worth double the marks.9607 Paper 4, May/June 2025

How to fix: Section A = 2 × 15 marks (30). Section B Media Ecology = 30 marks. Allocate 1 hour to Section A (2 × 30 mins) and 1 hour to Media Ecology. Many candidates attempt Media Ecology FIRST — examiners confirm this works. Practise full-length timed papers; if you only have time for two thorough Section A answers and a thin Ecology response, you are throwing away half the paper.

6

Using outdated case studies on postmodernism (Pulp Fiction, The Matrix, Truman Show)

More than other questions, this topic is regularly hindered by the use of very old examples, including Pulp Fiction, The Matrix series or Truman Show, which is still more common than one would expect given the clear guidance in the syllabus.9607 Paper 4, May/June 2025

How to fix: Contemporary = published within ~5 years of the exam year. For postmodernism, the report rewards: Everything Everywhere All At Once, Eminem's Houdini video, Barbie, Wuthering Heist, Stranger Things, WandaVision, Bridgerton, current reality TV. Older texts can give historical context but must NOT be the spine of your answer. Build a fresh case study bank each year.

7

Theory name-dropping — referencing theorists without applying them

Theory was superficially applied to many responses (Propp, Todorov), and in some instances not referenced at all. Many candidates would explain terminology, or theories, rather than applying them to an analysis of the extract – this is a poor use of the candidates time; they will achieve more marks from applying theories to the text rather than simply explaining what particular theorists argued.9607 Paper 2, May/June 2025

How to fix: Theory must be tied to the case study and the question. Don't explain what Levi-Strauss said; SHOW binary opposition operating in the extract. Replace 'as Jenkins argues, audiences are participatory' with 'Jenkins' concept of participatory culture explains how Swifties extend the Eras Tour brand through fan-made TikTok edits — a form of free promotional labour Hesmondhalgh would call cultural exploitation'. Always use SURNAMES (Gerbner, not George).

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Media Studies Exam Guide: How to Score Higher

Top mistakes, scoring patterns & answer frameworks from 1 official Cambridge documents