1
No application in Sections B and C answers — treating questions as Section A
“Note that a generic answer that has no context/application, whatsoever, cannot score above 3 marks.”— 1BS0 Paper 1, June 2023
How to fix: Every answer in Sections B and C must contain at least one reference to the specific business, product, industry, or named person in the case study. Use details from the source booklet — product names, figures, locations, owner names, business sector. For Outline and State questions, one word of context (e.g. 'chicken', 'trainers', 'gym') is sufficient to earn the AO2 mark. For Analyse questions, spread context throughout — not just in one sentence. The business name in the question wording does not count as your context.